How to use Facebook to sell your home

Published on October 19th, 2015

Facebook is not just for connecting with people from your high school, it now wears many hats. For example, people use Facebook to promote awareness, share an interesting article, wish people happy birthday, and last but not least, Facebook can be used to help sell your home.

Here is what you can do to promote your home:

Take lots of pictures. Make sure your home is clean, organized and exactly how you want your prospective buyers to see it. Post the pictures on Facebook with descriptive captions so your friends have a good sense of what they are looking at.

Produce a video house tour. For your viewers to get the full experience, eliminate distracting noises and walk slowly as you film. Post the video on YouTube and then share it on Facebook with a unique description.

Ask your friends to share your posts. Let’s say you have 600 Facebook friends, that’s a potential 600 people who can view your post. However, if a friend also has 600 friends and they share your post that equates to 1200 people potentially seeing your post. Having friends share your posts could increase your audience exponentially.

Make sure you post during high traffic times. No, I do not mean rush hour traffic. I am referring to a time of day when a lot of people are on Facebook. For example, it is unwise to post at 3am because most people in your network will be sleeping unless they are in a different time zone. Use your judgement and think about when you and your friends are the most active online. Maybe it’s around noon when people are at work and need a lunch break?

Times are changing so it is important to stay up to date with the way consumers find information. As Facebook is often used as a source for sharing and receiving information, post wisely to spread the word about your home!

If you are selling your home and planning to purchase a new one, it is best to discuss your financial options with a mortgage professional. Chat with one of our mortgage advisors today.  If you’re ready to start the mortgage process, get a free rate quote using our multi-step calculator.


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