Attracting Millennial Buyers

Published on March 25th, 2015

The One Room Millennials Can’t Live Without

There are a lot of things that Millennials can be care-free about, especially when it comes to purchasing their first home. Fresh out of college and used to living in apartments, most Millennials can adapt to smaller spaces. When shopping for a home, this demographic isn’t as worried about the extra square footage, an outdoor bar seems like a luxury, and two-story foyer or living room normally isn’t on the must-have list. However, recent studies have shown that the one thing that Millennials can’t live without is a separate laundry room.

Why is a separate laundry room so high up on the Millennial list of must-haves? According to the National Association of Home Builders, 55% of Millennials said that they would not purchase a new home that didn’t have a separate laundry room. Linen closets, a walk-in pantry, and garage storage also ranked high for Millennial buyers.

Since Millennials are the next generation of homebuyers, those who are prepping to sell may want to pay attention to updating your laundry room. And, if you’re listing your home, adding photos of the laundry room may also help you stand out from other sellers.

For those who are selling and trying to attract this younger demographic of buyers, here are a few ideas to spice up your laundry room so you can grab the attention of Millennial buyers.

Soft paint colors

Painting your home before selling is always a prudent step. One tip is to use neutral, soft colors and accent them with white cabinets and trim. This can make the space look cleaner and larger. Adding some lights underneath storage cabinets can also brighten the laundry room.

Fresh accents

Adding flowers, colored curtains, and wallpaper can help make your home more inviting. When staging, you want each room to have a clear purpose and feeling. Bring these accents into your laundry room so it feels more like a useable space and less like a utilitarian place where you throw your dirty clothes.

Wall decorations

Adding wicker baskets and rods to hang clothes can display your laundry room’s optimal use. You can also add a cubby for the family pet – animals need their own room, too! You can also add themed picture frames, letting wall art tie the room together. Along with that, putting up shelves can complement a laundry room. Just be sure to place lightly colored towels on them for a polished look.

Stackable washers and dryers

If you are tight on space, stacking your washing and dryer can make your laundry room look larger. Stackable appliances can help maximize the space in your laundry room and could make the room feel more put together.

If all this home buying talk has inspired you to start your search for a new home (and add a laundry room to your must-have list) then feel free to contact a member of our Housing Buzz Team to help you get started!

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