Less Talk, More Texts

Published on April 15th, 2015

Millennials prefer text messages over phone conversations

BEEP! Oh, look, a text message. The simplicity of looking down at your phone, reading a quick message and responding in record time has changed the whole communication game. Not only do Millennials rely on their phones, but they simply cannot live without them. And, believe it or not, this way of life has completely changed the home buying landscape.
As Millennials reach their home buying years, they are the primary target for anyone looking to sell their home. So, how do Millennials want to communicate with Realtors and Loan Officers? To put it simply, they don’t like to pick up the phone. In their minds: If a conversation can be executed through text, then why bother calling?

To top it off, technology is a staple for this generation. This has completely changed the way the mortgage industry is communicating with this younger demographic. If you’re working with a Millennial who is looking to buy their first home, here are a few things you may want to consider when communicating with this audience.

Don't call us, we won’t call you: As we mentioned earlier, the best way to communicate with Millennials is by text or email. They live in a world where information is at their fingertips. Rather than call them, text communication makes information readily available and gives them the option to return to pertinent facts for review or further research. Before working with a Millennial, be sure to clarify how you will communicate and how quickly you can send a response so they know what to expect.

Do you have an app? Millennials live on their smart phones. If you have your own app or listed your home on an already existing app, then you’re a step ahead of the game.

Engagement on social media: Millennials are pros when it comes to Facebook, Twitter, and every other social media outlet that exists today. If you want to make an impact and lure them in with your listing, then you need to be creative. This demographic likes to feel like your listing is specifically targeting their wants/needs. Stay away from posting a listing with generic information.

No stainless steel appliances? No thanks: Younger homebuyers do not want to renovate or get the latest amenities on their own; they would rather have the latest upgrades and all the shiny features waiting for them upon purchase. If you’ve been thinking about making a few renovations before selling, implementing your plans may be a prudent decision.

Viewpoints from others: Most Millennial homebuyers will get recommendations on what Agent to go to from friends or relatives. They will also put a lot of emphasis on researching and reading testimonials or reviews online.

We will text that to you: Millennials do not have a problem with texting bank statements, employment verifications, or other personal information required for mortgage approvals. They trust the internet. Unlike older homebuyers, Millennials would actually prefer to send this information via text or email, always choosing the more efficient option.

If you are a Millennial looking to purchase your new home with ease or if you’re trying to sell to Millennials so you can upgrade to a newer home, then it’s best to start with contacting a Housing Buzz specialist today for a free consultation. We are happy to assist you!

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